I Plead the Fifth

All-Black Melbourne c/o of Fifth Watches

Exclusivity is one of the most alluring concepts in the world, but particularly in the world of fashion. The minute we know that only a few people will be able to get their hands on the hottest new item, the more we want it. Well, The Fifth Watches is taking that concept and kicking it up to the next level. Not only are their watches gorgeous, but the process for adding one to your collection is frenzy and excitement inducing!

The Fifth’s website prominently features a countdown clock. That clock counts down—to the second—to the release of their watches, which occurs on the 5th of every month; hence, the name. While you wait for the release each month, you can browse the gorgeous collections. The two collections are inspired by the New York and Melbourne fashion scene. I chose the all-black watch from the Melbourne collection. I love the bold minimal design. I also couldn’t resist the urge to flip expectations on their head by rockin’ what would by most be considered a very masculine design. That said, I love the names they chose for the New York collection. Each watch is named after a neighborhood or borough in New York City and if you know anything about NYC, they are SPOT. ON! Each design is a perfect representation of the areas that inspired their name. So much so that scrolling through them made me a little home sick.

The Fifth has put together a great collection of watches and it was pretty tough to only pick one. I’m sure you’ll find it just as tough. But the 5th is exactly 15 days away so you’ve got plenty of time to agonize over your decision. Good luck!

Enter The Fifth’s monthly giveaway here!